Where should the knitting industry go?

Is there much competition in the knitted sweater market? With the gradual maturity of the new generation of consumer groups after 80/90/00, personalization, fashion, and high-quality knitted sweaters have become the primary needs of emerging purchasing power. The domestic market has become the focus and direction of domestic knitting industry enterprises. With the changing times of its unique craftsmanship and design elements, knitted sweaters have become more and more widely used, and the potential consumer market for knitted sweaters in the future is huge.

In recent years, China's knitted fabric industry has actively carried out transformation and upgrading, innovation and development, product categories have become wider and wider, involving more and more fields, and the proportion of industries has increased. With the continuous development of my country's macro-economy, the income level of my country's residents has also been continuously improved. As the main birth groups, the "post-80s" and "post-90s" have high requirements for the quality of life. They naturally project their own aesthetics on knitted fabrics, requiring children's clothing to be fashionable, diversified and personalized, which also promotes the adultization of children's clothing. The trend is becoming more and more obvious.

In the proportion of women's clothing categories in the 2022/23 autumn and winter shows, knitting is the TOP5 category after skirts, coats, trousers and tops, accounting for nearly 9%. Under the knitting sub-category, the show of knitted pullover appeared most frequently, accounting for 39.68% of the show, but the proportion of the show in the past two years continued to decline, down 13.40% from the same period last year; the show of knitted skirt 26.02% of the total, an increase of 37.96% compared with the same period last year; knitted jackets accounted for 17.82% of the show; knitted armor increased from 7.22% to 8.96%; The rising trend of price is the most obvious, with a year-on-year increase of 1720%. In addition, the popularity of keywords such as exquisite/luxury, spectral blue, and drop stitch/pick hole has increased significantly.

With the continuous implementation of relevant policies in China's knitting industry, the continuous expansion of the domestic consumer market, and the improvement of the sales network for knitwear products, the market size of China's knitwear industry will show a moderate growth trend in the next few years. By 2024, enterprises above designated size in China's knitwear industry will Operating income is expected to reach about 800 billion yuan.

According to the "Research Report on Supply and Demand Trends and Investment Risks of China's Knitwear Industry from 2022 to 2027" released by the China Research Industry Research Institute:

With the development of intelligent manufacturing in my country, the intelligence of equipment, production lines, and workshops is gradually applied to the knitting industry, so as to achieve the networking and intelligent effective management of knitting equipment and improve the production efficiency of enterprises. In addition, with the popularization of smart phones, the speed-up and fee reduction of mobile Internet and the continuous improvement of coverage, the coverage of express delivery and logistics distribution systems has become wider and wider, which will provide more diversified sales channels for my country's knitted fabric industry.

Knitted sweater is a process product that uses knitting needles to form various raw materials and types of yarns into coils, and then connects them into knitted fabrics through stringing. Knitted sweaters are soft in texture, have good wrinkle resistance and air permeability, and have greater extensibility and elasticity, making them comfortable to wear. Knitting products have expanded from traditional underwear to outerwear, and from traditional clothing to household, decorative, medical, and agricultural uses. The products have penetrated into all fields of woven fabrics, and the variety of designs and colors has continued to increase. Various underwear, outerwear and apparel products have fully blossomed situation. All kinds of knitted sweaters and trousers and closed woolen sweaters with good comfort, novel styles, rich colors and different styles are constantly emerging on the market; Diversified demand, and to a certain extent, guide the consumption trend.

According to industry insiders, in 2022, the knitting industry should continue to strengthen the reform of the service supply side, continue to promote industry innovation and industrial upgrading, and strive to share the industry's technical information and technological upgrading process information to the entire industry from the perspective of full knitting production. Promotion; continuously improve service quality and level to make the work of the association more professional, orderly and normalized.